About the Job

As a Google Analytics Expert at Abekus, you will play a crucial role in optimizing our digital marketing strategies through data-driven insights. This is a remote contract position that offers the flexibility to work from anywhere while contributing to a dynamic and innovative team.

Roles & Responsibilities

• Implement and manage Google Analytics to track website traffic and user behavior.
• Utilize Google Tag Manager to deploy and manage tracking pixels for various marketing campaigns.
• Analyze data from Google Analytics to provide actionable recommendations for improving digital marketing performance.
• Monitor and maintain Google Search Console to ensure website visibility and performance on search engines.
• Collaborate with the digital marketing team to integrate Google Analytics data into decision-making processes.

Required Skills & Qualifications

• Proficiency in Google Analytics to extract meaningful insights and drive data-based decisions.
• Experience in digital marketing to understand the broader context of analytics within marketing strategies.
• Familiarity with Google Suite and other analytics tools to streamline data analysis processes.
• Expertise in Google Tag Manager for effective tracking and measurement of online campaigns.
• Knowledge of Google Search Console (GSC) to optimize website performance and search engine visibility.