Roles & Responsibilities:

1. Develop, implement, and manage digital marketing campaigns across various channels including social media, email, search engines, and display ads.
2. Monitor and analyze website traffic using tools like Google Analytics and other data sources.
3. Create and optimize content for websites, blogs, and social media platforms to engage the target audience.
4. Collaborate with design, content, and SEO teams to produce effective marketing materials.
5. Conduct keyword research and manage paid ad campaigns (Google Ads, Facebook Ads, etc.).
6. Track, report, and optimize campaign performance and ROI.
7. Stay up-to-date with the latest trends in digital marketing and technology.
8. Develop strategies to improve search engine rankings (SEO) and organic traffic.
9. Engage with online communities and manage the brand’s social media presence.

Skills and Qualifications:

1. Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
2. Proven experience in digital marketing, including SEO, SEM, social media.
3. Strong knowledge of Google Analytics, Google Ads, and social media advertising platforms (Facebook, Instagram, LinkedIn, etc.).
4. Ability to work independently and as part of a team in a fast-paced environment.
5. Creative thinking and problem-solving skills.