Abekus is a fast-growing, AI-powered platform transforming how individuals upskill and get hired. We’re on a mission to make career growth accessible, practical, and intelligent — blending learning with opportunity.

We’re looking for a passionate and driven Digital Marketing Specialist who’s ready to take ownership of growth and brand strategy. This is not your typical corporate role — you'll work directly with the founders, contribute across functions, and help shape the future of a product used by thousands.

This is a remote-first opportunity with strong potential for long-term collaboration and leadership growth.

What You’ll Do

You’ll be a key player in our growth journey — strategizing, executing, learning, and iterating:

• Plan and execute digital marketing strategies to drive traffic, sign-ups, and retention
• Manage and optimize paid and organic campaigns across social media, email, SEO, and more
• Track performance using Google Analytics, Tag Manager, and Search Console
• Create compelling content for landing pages, ads, emails, and blogs
• Design and run lead nurturing campaigns and conversion funnels
• Collaborate across teams to maintain a cohesive brand voice and message
• Continuously test, learn, and experiment — growth hacking mindset is essential

What We’re Looking For

Must-Haves

• Prior experience in startups or lean teams where you owned execution
• A strong growth-first mindset — you're always thinking "what can we try next?"
• Proficiency in Google Analytics, Tag Manager, Search Console
• Proficiency in Email marketing tools (e.g. Mailchimp, Brevo, etc.)
• Proficiency in SEO and content strategy
• Proficiency in Social media marketing and automation tools
• Strong communication skills — especially in writing and campaign planning
• Solid grasp of Google Docs, Sheets, Slides

Bonus If You Have

• Experience with Google Ads, Meta Ads, or performance marketing
• Portfolio of growth experiments (even failed ones!)
• Basic design/video editing skills (Canva, Figma, CapCut)
• Familiarity with A/B testing, user journeys, and conversion funnels
• Interest in community-building or organic outreach

Why Work With Us?

• Founders-led collaboration — every campaign you run shapes the product direction
• Real ownership — your ideas won't go through 5 layers of approval
• A culture of experimentation, learning, and impact
• 100% remote-friendly with flexible hours
• Proudly Made in India and solving real problems for job seekers

Note: If you're interested in this role, please fill the Pre-Interview Assessment carefully and honestly. It’s slightly detailed but helps us find the right long-term fit.