Job Description:

The Head of Digital Marketing will be responsible for developing, implementing, and

overseeing the company’s digital marketing strategies to achieve business goals and drive

growth. This individual will lead a talented team of digital marketing professionals, working

cross-functionally with product, sales, and other key departments to deliver integrated

campaigns. The role demands strong leadership, excellent strategic thinking, and expertise in

digital marketing channels, data analysis, and team management.

Responsibilities:

Key Responsibilities:

1. Strategic Planning & Execution:

o Develop and execute comprehensive digital marketing strategies aligned with

business objectives, including SEO, SEM, social media, content marketing,

email campaigns, influencer marketing, and digital advertising.

o Lead the planning and execution of integrated digital marketing campaigns

across paid and organic channels to drive brand awareness, customer

acquisition, and retention.

o Continuously assess and optimize digital marketing strategies to improve ROI

and achieve key business metrics such as conversions, customer engagement,

and lead generation.

2. Team Leadership & Management:

o Lead, mentor, and manage a team of digital marketing specialists, content

creators, data analysts, and other relevant roles.

o Foster a collaborative and performance-driven team culture, ensuring clear

communication and alignment with business goals.

o Develop and nurture talent within the digital marketing team, supporting

career development and skill enhancement.

3. Analytics & Reporting:

o Monitor and analyze digital marketing performance using analytics tools such

as Google Analytics, SEMrush, HubSpot, or similar platforms.

o Provide regular reports and insights on digital campaign performance,

including KPIs like traffic, conversions, and cost-per-acquisition (CPA).

o Use data to make informed decisions, identify trends, and refine strategies for

continuous improvement.

4. Budget Management:

o Manage and allocate the digital marketing budget effectively across various

channels and campaigns.

o Ensure campaigns are executed within budget and monitor spending to ensure

optimal ROI.

5. Cross-Functional Collaboration:

o Work closely with sales, product, and design teams to align digital marketing

strategies with overall business goals and product launches.

o Ensure brand consistency and high-quality creative execution across all digital

touchpoints.

o Collaborate with other departments to identify opportunities for cross-selling,

customer engagement, and user experience optimization.

6. Innovation & Market Trends:

o Stay up-to-date with the latest digital marketing trends, emerging

technologies, and best practices.

o Drive innovation in the digital marketing space, experimenting with new

tactics and tools to stay ahead of competitors.

o Identify new opportunities in digital marketing channels (e.g., TikTok,

podcasting, etc.) to enhance brand presence.

7. Customer Experience & Personalization:

Preferred Qualification:

Experience:

o 7+ years of experience in digital marketing, with a proven track record of

success in senior or leadership roles (preferably in [industry, such as ecommerce,

tech, retail, etc.]).

o Deep expertise across digital marketing channels, including SEO, SEM,

content marketing, social media, email marketing, and online advertising.

o Experience managing cross-functional teams and collaborating with

executives to align marketing strategy with company objectives.

•

Skills:

o Expertise in digital analytics tools (Google Analytics, SEMrush, Adobe

Analytics, etc.) and campaign management platforms (Google Ads, Facebook

Ads, LinkedIn Ads, etc.).

o Strong understanding of customer journey mapping, user acquisition,

conversion optimization, and engagement strategies.

o Proficiency in marketing automation platforms (HubSpot, Marketo, or similar)

and CRM tools.

o Excellent leadership, communication, and interpersonal skills with the ability

to collaborate across departments and manage a diverse team.

o Strong project management skills and the ability to manage multiple

campaigns simultaneously.

o Data-driven with a strong understanding of how to leverage analytics to

optimize campaign performance.

Additional Details:

Education:

o Bachelor’s degree in Marketing, Business Administration, Communications,

or a related field (Master’s degree is a plus).

o Relevant certifications in digital marketing, Google Ads, Facebook Blueprint,

HubSpot, or similar are highly desirable.

Rush with your resumes to John@bcsinfotech.com